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VODAFONE ANNOUNCES NEW BRAND POSITIONING STRATEGY

Vodafone today declared a huge development of its image situating methodology, strapline and visual character around the world – the primary changes to one of the world's best-known brands since the presentation of the 'Ability to you' strapline in 2009. Mobile

The technique – to be actualized over every one of the 36 countries* in which the Vodafone mark is available – is intended to underline Vodafone's conviction that new advancements and computerized administrations will assume a positive part in changing society and improving individual personal satisfaction throughout the years ahead.

Vodafone's image situating system concentrates on the subject of hopefulness about the future, utilizing the new strapline, "what's to come is energizing. Prepared?". The initial segment of the strapline will be exhibited in neighborhood dialects with the second part – "Prepared?" – displayed in English. For instance: "il futuro è straordinario. Prepared?" in Italian;

what's more, "El futuro es apasionante. Prepared?" in Spanish.

The new visual character will put substantially more noteworthy accentuation on Vodafone's notorious 'discourse stamp' in the greatest change to a standout amongst the most conspicuous images of Vodafone since the 'discourse check' logo was made in 1998. The 'discourse check' will now show up as the focal graphical concentrate overlaid on all promoting and showcasing correspondences action. The logo will likewise show up in another 2D configuration set up of a skeuomorphic 3D approach.

The brand situating system and related publicizing efforts were produced after a time of broad research and idea testing, including quantitative and subjective contributions from almost 30,000 individuals in 17 nations.

On 6 October 2017, Vodafone will start the biggest promoting effort in its 33-year history. The lead TV plug – a 60-second film concentrated on how human collaboration stays consistent while innovations develop after some time – was delivered by Ridley Scott Associates.

Reason for positive thinking about what's to come

Vodafone dispatched supposition explore among right around 13,000 individuals in 14 countries** to survey the degree to which the general population are idealistic – or skeptical – about their future prospects. The exploration directed by YouGov found that:

individuals of any age trust that innovation advancement will have the best effect on the future throughout the following 20 years;

18-24 year olds are the most hopeful about the future: 62% of more youthful individuals reviewed trust that expectations for everyday comforts will be better in 20 years contrasted and today; and

respondents generally speaking in all age gatherings, trust that their own particular expectations for everyday comforts, and those of kids, will have enhanced a long time from now.

Vodafone additionally appointed the Futerra consultancy (https://www.wearefuterra.com/) to recognize 10 of the best developing patterns that could change home and working life. Mechanical advancements distinguished by driving futurologists from five nations included:

3D printed segments for lodging development, with 4D printed parts that advance after some time as families' settlement necessities change;

a five-overlay increment in worldwide power age limit as spotless vitality, for example, sun powered boards are stretched out from housetops to windows, dividers and even some interstates;

customized medicinal intercessions, for example, 3D bio-printing of organs and appendages;

new open transportation frameworks associating urban communities with trains running at up to 600mph (966kph);

expansive scale water catch ventures, including precipitation collecting, groundwater renewal and enhanced desalination, changing the lives of 1.2 billion individuals in water-obliged regions; and

a tripling of associated sensor utilization in cultivating prompting expanded sustenance yields combined with the advancement of new protein sources that inexorably dislodge meat.

Additionally subtle elements of the Futerra research can be found here: Futerra Briefing Paper

Vodafone Group Chief Commercial Operations and Strategy Officer, Serpil Timuray stated:

"We accept there are great motivations to be idealistic about the future as developing advancements in science and innovation start to have a significantly positive effect on society. Vodafone has a long and glad history of conveying new innovations to a huge number of individuals around the world, upgrading personal satisfaction and changing the work environment. Our new image situating is proposed to epitomize Vodafone's central goal and reason to enable our clients and groups to adjust and thrive as these striking new patterns reshape the world."

For additional data:

Vodafone Group

Media Relations

www.vodafone.com/media/contact

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